Bernadette Jiwa is the author of #1 Amazon Bestseller Make Your Idea Matter. She also happens to hail from Perth, and gave an awesome presentation on the secret to spreading ideas at the TEDxPerth conference last month.
At 8 minutes 43 seconds long, it is well worth your time. Take this little snippet:
“It doesn’t matter how good your idea is if nobody cares.”
Market validation, anyone?